WONKY!

Wonky is an immersive public education pop-up experience exploring appearance bias and food waste. The project focuses on edible but visually imperfect produce that is often excluded from the market, examining how consumer preferences, market standards, and supply chains reinforce each other. Through multisensory experiences, an interactive market simulation game, an AR shelf installation, and creative merchandise, Wonky encourages people to rethink the relationship between appearance and true food quality. Rather than simply promoting the purchase of “ugly food,” the project aims to reshape public perception, allowing more imperfect produce to regain value and re-enter a more inclusive and sustainable food system.